Operationalize the TTB COLA Registry

COLA Cloud transforms the TTB's Certificate of Label Approval registry into something your business can use today.

How It Works

The TTB's Public COLA Registry receives applications for new alcohol product labels months ahead of product release, for domestic producer and importers alike. It's the largest most granular database of alcohol product information in the United States, with north of 2.5 million label approvals, and more every day as new products are approved.

The problem: it's a brutally slow government website. Searching is painful. Bulk access doesn't exist. The data is trapped in forms and print menus.

COLA Cloud does the data dirty work for you scraping and enriching the data into clean query-ready tables.

The Data

2.6M+ COLA applications back to 2003
4.6M+ Label images, front and back
470K+ Barcodes extracted from labels
~3K/week New approvals, synced daily

Every record is enriched through the COLA Cloud enrichment pipeline including barcode and text extraction, and LLM-powered feature extraction to read facts straight from labels.

See the full data model →

Data Enrichment

COLAs and label images are just the starting point. Every COLA passes through a pipeline of cleaning and enrichment steps.

1
Barcode Extraction

UPC and EAN and even QR codes are detected and decoded from label images with precise coordinates. Match products across systems using industry-standard identifiers.

2
Text Extraction

Every label image is passed through Google Vision AI to extract the full extent of text found on the label, then ABV percentages, volume measurements, and other structured fields are parsed out.

3
LLM Enrichment

Full label text and COLA metadata is presented to an LLM for feature extraction. The product's exact taxonomy is determined by AI, along with detailed natural language fields like product description, ingredients and tasting notes. If it's on the label, you can query it.

Bulk Access

For maximum utilization, sync the complete dataset directly to your Snowflake (or other) data warehouse. Query 2.6 million records with SQL, join to your existing data on UPCs, and run your own queries across the full dataset.

Daily updates flow automatically—no manual imports, no stale data. Stay ahead of the market with near real-time public data analytics.

View on Snowflake Marketplace →

Web Access

Browse and search the database in your browser. Filter by brand, permit holder, categories or origins. Save searches to monitor new approvals matching your criteria.

Perfect for ad-hoc research, competitive monitoring, or exploring the data before committing to a full integration.

Explore the data →

API & MCP Access

Build COLA data into your software systems or let your favorite AI agent run wild. User accounts can create API keys to access the REST API or configure the remote MCP server. SDKs for Python and Javascript handle the basics so you can get started quickly.

Read the documentation →

Built for Beverage Data Teams

Catalog Enrichment

Distributors and retailers use COLA Cloud to enrich product catalogs with official label images, accurate ABV data, and standardized categories. Reduce manual data entry and improve accuracy by matching against the authoritative source.

  • Official TTB-approved label images
  • AI-extracted product attributes
  • Barcode-based product matching

Lead Generation

Service providers use COLA approvals as a leading indicator of product launches. New brands file COLAs 1-3 months before hitting shelves—identify potential customers before your competitors do.

  • New brand detection alerts
  • Permittee contact enrichment
  • Market entry timing insights

Competitive Intelligence

Brand teams monitor competitor COLA filings to understand product strategy. Track new SKUs, label refreshes, and market expansion. Make data-driven decisions about your portfolio.

  • Competitor product tracking
  • Category trend analysis
  • Market share insights

Access

Get the data where you need it:

Snowflake Data Share

Sync the full dataset directly to your Snowflake account. Query millions of records with SQL, join to your existing data, and get daily updates automatically.

View on Snowflake Marketplace →

REST API

Search and retrieve records programmatically. Build integrations, automate workflows, or power your own applications with COLA data.

API Documentation →

Web Interface

Browse and search the database in your browser. Filter by brand, permit holder, class/type, date range, and more. Export results when you find what you need.

Explore Data →

Ready to operationalize COLA data?

Get the full dataset synced to your warehouse with daily updates. Enterprise plans include dedicated support, custom integrations, and priority access to new enrichment features.